Google’s Pixel Fold is wider than Samsung’s latest model, users of which have complained that it’s narrowness makes it harder to use. “We predict foldables will account for an outsized 5% of all smartphone wholesale revenues worldwide this year.”įoldable phones typically have an external display for quick tasks and can fold open to a tablet-sized interior screen. “Foldables are a pricing dream,” said Neil Mawston, director of research at Strategy Analytics. That would still be under 4% of the market, but would account for a $42 billion slice because they fetch higher prices. ![]() IDC estimates shipments will more than triple from 2022, to roughly 50 million units annually, by 2027. Samsung remains the sales leader in foldables - with 79% of the market last year, according to IDC - having kicked off the category four years ago with the Galaxy Fold.įoldables make up only 1% of smartphone shipments. The Pixel Fold is Google’s most expensive handset to date, matching the price of Samsung’s latest Galaxy Z Fold 4 and including high-end specifications like 512 gigabytes of onboard storage. The move into the pricier foldables category marks a strategy shift for Google, which has so far focused on undercutting the cost of rival devices. ![]() ![]() The three devices use an in-house chip known as the Tensor G2. The company also rolled out its first Pixel-branded tablet and a $499 Pixel 7a, trickling down its 2022 flagship phone’s features to a more affordable price point. Google touts this as the thinnest foldable in the markets where it will be sold, which include the US, UK, Germany and Japan. Launched at Wednesday’s Google I/O conference, the Pixel Fold is Google’s first entry into the growing foldables category and comes with a 7.6-inch main display and a 5.8-inch external panel.
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